BYRON WRITERS FESTIVAL: 2017 campaign

A full suite of marketing materials and branded collateral for one of Australia’s biggest Writers Festivals, based in Byron Bay, NSW.

Brief
With the main campaign illustration already done, the Byron Writers Festival team then engaged ROAM Creative to roll out all necessary materials for the 2017 festival, so that each touchpoint was engaging, cohesive and crafted.

Solution
ROAM played on the theme of the birds, to create a very unique and quirky set of design materials, which helped to get the festival into the public eye. This ranged from the festival program, to animated GIF online advertisements, print adverts and large-scale signage at the festival site.

 

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