HEALTHY ABODE

Logo and website design for a start-up business based between Brisbane and Byron Bay, which specialises in providing consultancy and project management for eco-conscious, non-toxic, healthy natural interiors & finishes for home builders & renovators.

Brief
The client had had a unsuccessful attempt with a different designer at creating a brand that she resonated with, so she came to ROAM in the hopes we could envision what her business needed. The brief was to create a handdrawn, earthy yet sophisticated logo that really represented the high-end finishes and products she uses in her projects, without losing that eco-conscious, organic vibe.

Solution
A simple yet elegant logo was created, with a bespoke botanical-style illustration of a sprouting plant growing up through an simple iconic house. The logotype feels elegant & sophisticated whilst still being hand drawn. The brand is very flexible, with a range of logo formats that it can take on, combined with an expansive 'eco' colour palette and a range of textured backgrounds, meaning that the brand will never look stagnant or dated. We then applied this new branding to a simple, elegant, paired-back website design to truly showcase the company’s services. The client is ecstatic.